MANAGE THE SOLUTION

Analytics & Conversion

Understand and increase visitor engagement throughout the data journey through analytics and optimization tools designed to track conversions, data consumption and usage on your data product marketplace.

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Personalize the data marketplace experience for users through a customizable conversion funnel

Every asset in your data estate, including your data products, is unique. This makes it essential to deliver a tailored experience that maximizes engagement and encourages repeat visits to every asset. Users must be able to instantly access the data they need, in the right format, through seamless and intuitive navigation at every step of their journey. Our solution gives you complete flexibility to personalize the user journey on your data product marketplace, based on your understanding of what users require. Deliver an experience worthy of the best e-commerce sites by personalizing each data asset and data product presentation page using intuitive drag-and-drop capabilities and tailored calls-to-action that adapt perfectly to the specific needs of each resource.

Analyze and optimize every step of the data consumption journey to reduce abandonment rates

Identify pain points and steps where engagement falls during the consumption journey of a data asset or data product through a detailed analysis of your pre-defined conversion funnel. Adjust navigation, the design of next steps, and journey structure to deliver a more fluid and engaging experience. As in an e-commerce analytics platform, track interactions, test different approaches, and continuously optimize your data marketplace to better meet your users’ needs and expectations. Maximize conversion rates by eliminating barriers to data access and use. Adopt a data-driven approach to decision-making by analyzing user behavior, transforming your data marketplace into a powerful driver for improved performance and data consumption at scale.

Focus your efforts and resources on the data that delivers the greatest impact for users

Not all your data will have the same value for users, with a small portion of your assets likely to generate most usage. That makes it essential to identify this key data and focus your efforts to deliver the greatest impact. Through in-depth metrics and data consumption analysis, our solution enables you to easily identify the most popular assets, highlight them, and optimize their daily management. This ensures that the most relevant data assets always remain accessible, available, and well-used. This efficiency-focused approach maximizes your resources while prioritizing the most relevant and valuable data for users.

Access key metrics to better understand your users and improve engagement

Fully analyze user profiles and behavior on your data product marketplace with built-in, ready-to-use performance tracking tools and dashboards. Understand user interactions, data usage, and habits, and identify ways of increasing engagement. Take targeted actions to encourage adoption, eliminate misuse, leverage your most engaged users to become data champions, and adapt your tactics to optimize the user experience during peaks in activity.

Take advantage of native integrations with your existing analytics tools

Connect your own analytics tools such as Google Analytics, Matomo, SmartTag & XiTi by AT Internet directly to your data marketplace, with compliance with cookie and data privacy regulations guaranteed.

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