[Replay] How Birmingham City Council transformed data sharing with Opendatasoft to power smarter decisions and greater efficiency
Learn more!Understand and increase visitor engagement throughout the data journey through analytics and optimization tools designed to track conversions, data consumption and usage on your data product marketplace.
Every asset in your data estate, including your data products, is unique. This makes it essential to deliver a tailored experience that maximizes engagement and encourages repeat visits to every asset. Users must be able to instantly access the data they need, in the right format, through seamless and intuitive navigation at every step of their journey. Our solution gives you complete flexibility to personalize the user journey on your data product marketplace, based on your understanding of what users require. Deliver an experience worthy of the best e-commerce sites by personalizing each data asset and data product presentation page using intuitive drag-and-drop capabilities and tailored calls-to-action that adapt perfectly to the specific needs of each resource.
Identify pain points and steps where engagement falls during the consumption journey of a data asset or data product through a detailed analysis of your pre-defined conversion funnel. Adjust navigation, the design of next steps, and journey structure to deliver a more fluid and engaging experience. As in an e-commerce analytics platform, track interactions, test different approaches, and continuously optimize your data marketplace to better meet your users’ needs and expectations. Maximize conversion rates by eliminating barriers to data access and use. Adopt a data-driven approach to decision-making by analyzing user behavior, transforming your data marketplace into a powerful driver for improved performance and data consumption at scale.
Not all your data will have the same value for users, with a small portion of your assets likely to generate most usage. That makes it essential to identify this key data and focus your efforts to deliver the greatest impact. Through in-depth metrics and data consumption analysis, our solution enables you to easily identify the most popular assets, highlight them, and optimize their daily management. This ensures that the most relevant data assets always remain accessible, available, and well-used. This efficiency-focused approach maximizes your resources while prioritizing the most relevant and valuable data for users.
Fully analyze user profiles and behavior on your data product marketplace with built-in, ready-to-use performance tracking tools and dashboards. Understand user interactions, data usage, and habits, and identify ways of increasing engagement. Take targeted actions to encourage adoption, eliminate misuse, leverage your most engaged users to become data champions, and adapt your tactics to optimize the user experience during peaks in activity.
Connect your own analytics tools such as Google Analytics, Matomo, SmartTag & XiTi by AT Internet directly to your data marketplace, with compliance with cookie and data privacy regulations guaranteed.
To streamline data team efforts, leverage funnel analytics to understand user journeys on your data marketplace, identifying drop-off points and optimizing data access for each audience. This helps teams focus on high-value datasets, personalize experiences, and boost data consumption. As Anne-Claire Bellec explains, using e-commerce-style analytics enhances both engagement and operational efficiency.
Your data is there. Stored, catalogued, governed… But is it really being consumed and used? That’s today’s main challenge for data leaders – transforming their data assets so that they deliver tangible value. One approach to understanding and achieving usage is to integrate a measurable conversion funnel into your data marketplace. Inspired by e-commerce best practices, this makes it possible to monitor and optimize every step of the user journey. Applying this proven concept in an innovative way therefore helps measure and drive data consumption.
