How do personalization features help enhance user engagement on your data marketplace?
To unlock the benefits of data sharing at scale every type of user, from technical experts to employees and citizens, needs to be confident and engaged when it comes to accessing and consuming information. How do personalization features on a data marketplace underpin this engagement?
Engagement is central to building a data-driven culture and increasing the usage of information. However, there are a wide range of different potential users for data, ranging from technical experts with IT skills to those from business teams who don’t have a detailed understanding of data, or citizens who just want to access a specific piece of relevant information. Organizations need to be able to engage everyone within their data ecosystem if they are to maximize engagement and usage and drive ROI from their data investments.
An Opendatasoft data marketplace delivers this engagement for every audience through six key personalization features:
An intuitive self-service interface
Users need to be able to easily access and find the data that they require. That means providing smooth and intuitive navigation for all users, whatever their technical skills. By offering the same understandable self-service user experience as an e-commerce marketplace, the Opendatasoft data marketplace solution engages users and gives them the confidence to explore, discover and access data through approaches that best meet their specific needs.
Tailored search paths using AI
How people search for and discover data varies considerably, based on factors such as technical knowledge, experience and personal preferences. Some may want to browse by topic or keyword, others view available data by source or other filters, while others may simply want to use search. Opendatasoft enables data discovery and access through a wide range of options, including customizable data themes displayed on the home page, guided search, the ability to view assets in the data catalog using custom filters or find information through powerful, AI-driven natural language search. This semantic search engine understands the intent behind the query, rather than requiring exact terms to be added, automatically delivering the most relevant data assets, even if queries are misspelt while covering multiple languages.
A familiar corporate look and feel
Employees already use a range of corporate tools and solutions, and these are designed to reflect corporate branding and guidelines in order to build trust and reinforce visual identity. The Opendatasoft solution is fully flexible in terms of design and contains a powerful content management system (CMS) and personalizable page templates. This enables organizations to ensure their data marketplaces reflect a familiar corporate look and feel and ways of working, allowing users to easily incorporate the data marketplace into their working lives.
Personalized data recommendations
Often data marketplaces contain a wide range of data assets, of which only a small number might be relevant to an individual user. Being able to connect users quickly, easily and directly to the right data for their needs is therefore crucial. They require a personalized data experience. Opendatasoft’s AI search not only provides relevant results, but also automatically suggests related data assets that users might also be interested in, encouraging greater data browsing and reuse.
Data view and export in multiple formats
Data marketplaces have to be able to cater for both technical and non-technical audiences. Each of these have their own preferred formats for viewing, using and downloading data. Experts may just want to see raw, tabular data, which they can export automatically through APIs, while business users are more likely to engage with data provided through interactive visualizations, such as maps or dashboards, and that they can download through common file formats. The Opendatasoft platform makes it easy for everyone to interact with data in their preferred style and format, with built-in tools to easily create visualizations, and a full range of export options to meet all requirements, including making it available in familiar tools and workflows.
Personalized access to information with data assets
A single data asset may be used by different groups within the organization. However, the level of access has to be balanced against security and confidentiality requirements. Opendatasoft meets the need for personalized, yet secure, access to information by providing field level access to data, through granular access rights linked to corporate policies and directories.
Collaboration features between users and producers
Delivering the right experience and driving data use relies on strong communication and collaboration between users and data producers. The Opendatasoft platform includes powerful collaboration features that allow users to directly send questions to data producers, increasing trust in the information they are accessing and driving consumption. These conversations provide vital feedback that can be used to further refine and personalize the experience moving forward, whether by adding further, similar datasets or changing the content or presentation of existing assets.
Find out more about how Opendatasoft drives user engagement through personalization by contacting our experts.
Anne-Claire Bellec has more than 15 years of experience in marketing strategy. She has previously held roles as Chief Marketing Officer and Director of Communication within both agencies and SaaS companies specializing in data and digital solutions.
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